P&G is looking for eB2B partnerships in Emerging Markets

Challenge Expired
Procter & Gamble
Expiry Date

About Challenge:

P&G is seeking constructive disruption ideas on go-to-market to increase its coverage and reach in Emerging Markets (Asia Pacific, Middle East, Africa & Latin America). eCommerce has emerged as a key growth driver and P&G is exploring opportunities in the eB2B (B2B eCommerce) channel for potential strategic partnerships to expand its reach to more retailers, enhance retailers’ buying experience and increase its shelf size. P&G is looking for innovative eB2B business models and partnerships which can potentially render a significant impact on its sales, distribution and service levels.

Consumer Packaged Goods,Retail
Eligibility Criteria
Should have successful model in B2B eCommerce