P&G is looking for eB2B partnerships in Emerging Markets

About Challenge:

P&G is seeking constructive disruption ideas on go-to-market to increase its coverage and reach in Emerging Markets (Asia Pacific, Middle East, Africa & Latin America). eCommerce has emerged as a key growth driver and P&G is exploring opportunities in the eB2B (B2B eCommerce) channel for potential strategic partnerships to expand its reach to more retailers, enhance retailers’ buying experience and increase its shelf size. P&G is looking for innovative eB2B business models and partnerships which can potentially render a significant impact on its sales, distribution and service levels.

Technology

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Industry

Consumer Packaged Goods,Retail

Eligibility Criteria

Should have successful model in B2B eCommerce

Location

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