P&G is looking for Social Commerce partnerships in Emerging Markets

Challenge Expired
Procter & Gamble
Expiry Date

About Challenge:

P&G is seeking digital innovation ideas for reaching out to consumers & retailers through various channels in Emerging Markets (Asia Pacific, Middle East, Africa & Latin America). Social Commerce has emerged as one of the disruptive business models making a significant impact on shopping behaviour. P&G is looking to partner with innovative Social Commerce platforms (leveraging text/voice/video etc.) that can help engage with consumers & retailers and capitalize on micro-moments in the overall shopping journey.

Consumer Packaged Goods,Retail
Eligibility Criteria
Should have successful model in Social Commerce